The forum will consist of exhibition and a two-day cycle of lectures and training. The exhibition located in Hall 3A will feature innovations prepared by a number of leading brands. The partners of the exhibition of upholstery fabrics are Davis, Sic, Pik, Ridex and Molga. The latest decor trends will be presented by Schattdecor and Egger.
Lectures during modern design trends forum 2017 will be given by the recognised specialist in Visual Merchandising and modern techniques to increase sales, Marek Borowiński. Participants of the presentation will learn the trends for 2017 and how to properly match the pattern, colour and texture of fabric, leather and other materials with the form of a piece of furniture. They will also learn answers to questions about how to promote a furniture factory to sell more, how to talk with the client to sell fitted kitchen furniture, or how to effectively conduct business negotiations. Owners and marketing managers in furniture companies will be certainly interested by the training in building a furniture brand. During the forum, you will learn also about the creation of trends at Schattdecor. Maria Ligocka, designer at the company, will tell how Schattdecor analyses trends and how they are translated into market products.